The Miss World pageant is the oldest surviving major international beauty pageant. It was created in the United Kingdom by Eric Morley in 1951. Since his death in 2000, Morley’s wife, Julia Morley, co-chairs the pageant. Alongside its rival Miss Universe and Miss Earth contests, this pageant is one of the most publicised beauty contests in the world.
The winner spends a year travelling to represent the Miss World Organization and its various causes. Traditionally, Miss World lives in London during her reign.
Miss World started as the Festival Bikini Contest, in honour of the recently introduced swim wear of the time, but was called “Miss World” by the media. It was originally planned as a one-off event. Upon learning about the upcoming Miss Universe pageant, Morley decided to make the pageant an annual event.
Opposition to the wearing of bikinis led to their replacement with more modest swim wear after the first contest. In 1959, the BBC started broadcasting the competition. The pageant’s popularity grew with the advent of television. During the 1960s and 1970s, Miss World would normally be the highest rated programme of the year on British television, usually pulling in around 30 million viewers.
Official Website: missworld.com
Photo Credit: Mikael